Brand identity and art direction for a conceptual fashion label blending futuristic minimalism with luxury streetwear aesthetics.
CLIENT
WHATREMAINS is an independent fashion brand developed under Obsidian Anvil, exploring themes of memory, erosion, and permanence through modern design.
ASSIGNMENT
Build a full brand identity system for WHATREMAINS — including logo, typography, color palette, and art direction — that reflects a post-future, emotionally resonant aesthetic.
SOLUTION & PROCESS
We began by defining the brand’s emotional tone: a balance between ruin and refinement. Through extensive visual research, we built a visual language inspired by medieval hisotry, monolithic forms, and tailored silhouettes. The resulting identity employs heavy geometry, blackletter type, and a subdued palette of black and slate, with a deep red — creating a timeless system adaptable across garments, packaging, and campaigns.
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